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Calendar:
Lyris
ListManager™ includes an interactive
calendar with an “at-a-glance”
window to view essential
information, such as mailing
progress reports and events. In
addition, you can easily edit events
and unsent mailings through the
calendar interface.
Campaign:
see
Email Campaign
Can Spam Act:
“A law that sets the rules for
commercial email, establishes
requirements for commercial
messages, gives recipients the right
to have you stop emailing them, and
spells out tough penalties for
violations.”
Chart
Builder: ListManager™
offers extensive reporting options
for mailings and membership. There
are eight categories of pre-built
reports: Mailings, Members, Server
Performance, Web Site, Custom
Charts, Purchases,
Interest and Sales Cycle Map. ListManager™
includes a wide variety of charts.
If there is a particular chart that
you'd like to see that is not
included as a default, you may
create it as A Line Chart, 3D Chart,
Bar or Pie Chart or a variation of
these.
To
analyze the performance of your
mailings there are several metrics
to create a custom chart such as a
Line Chart, 3D Chart, Bar or Pie
Chart or a variation of these.
Metrics include:
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Opens as compared to purchases
over time.
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Clickstream - Recipients who
visited particular pages on your
Web site.
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Clickthrough - Mailing
recipients who clicked on links
in your mailings.
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Forwards - Mailing recipients
who forwarded your mailings.
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Interest - Interest levels of
recipients who visited
particular pages on your Web
site.
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Mailings - Delivery success,
failure and related statistics.
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Members - Membership data; what
kinds of members are on your
list(s).
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Misc. - SQL query charts; only
server admins can add metric
here, anyone can run it.
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Opens - Recipients who opened a
particular mailing.
Clickstream:
Tracking that allows you to detect
what other pages your list members
visited after clicking on a link.
Clickthrough: Mailing
recipients who clicked on links in
your mailings.
Clickthrough Heatmap:
Report that shows the percentage or
number of unique clicks on each
link. This means that if a recipient
clicked the same link several times,
ListManager™ counts only one click.
Alternatively you can see a
percentage or number of all clicks
instead of unique clicks.
Clone:
see
Copy
Complaints:
A report of unwanted or junk mail.
This occurs when one or more list
subscriber, upon receiving an email,
report that email as unsolicited aka
SPAM. (For example: complain to
their ISP.)
ListManager™ handles spam complaints
automatically. If you have signed up
for various ISPs' feedback loops,
Lyris ListManager™ automatically
processes the spam-compliant data
you receive from the ISPs and
promptly removes these subscribers
from your lists. You may view a
report that shows which members and
which mailings are generating spam
complaints.
Conditional Content:
Used to create unique, one-to-one
emails tailored to the exact needs
and interests of your recipients,
without having to write (or send)
more than one message. An example,
suppose you know that Mary has a
dog, but Tim does not. You can tell
ListManager™ to add a special
paragraph-promoting dog treats into
all messages going to customers who
have dogs. Mary would get this
special paragraph in her email,
while Tim would not.
Confirmed Opted in:
When a list member has verified
(confirmed) permission for their
email address to be included on a
specific mailing list, by responding
or confirming the list subscription
request verification.
Content:
The message you want to send in the
mailing. When you create a new
mailing, you can type the
message directly into the mailing,
or create the content separately
then insert into the mailing.
Content
Blocks: Responses
that indicate that the message is
ejected for issues detected by a
content filter. The filter may
conclude that your message contains
spam-like content, non-RFC compliant
content, blacklisted URLs in the
content, etc.
Conversion Pipeline:
A graphic representation of the
number of messages sent vs. how many
were actually received by the
recipients.
Conversion Rate:
A
measure of the number of people who
took a desired action, where the
desired action is a goal, such as
buying a product, visiting a
webpage, filling out a form,
downloading a white paper and so on.
For example a simple conversion rate
for online sales can be found by:
Total number of sales/number of
website visitors.
Conversion Tracking:
An action that a visitor takes on a
web page, such as clicking on an ad
link which leads to a purchase,
another link, form or other. (see
Tracking)
Copy:
As a site admin Lyris ListManager™
allows you to copy an existing list
to create a new one with the same
attributes.
CPM:
The cost per thousand messages (CPM)
that exceeds the Included Messages.
CRM:
Cost Per Thousand, normally in
reference to website impressions
Cross
Posting: A duplicate
posting occurs when one person
attempts to post a seemingly
identical message to the same
mailing list or segment more than
once in one day.
ListManager™ looks at the entire
message body to determine if a
posting appears to be a duplicate.
By default, ListManager™ rejects
duplicate postings to all lists and
segments via email. This setting can
be changed to allow cross posting.
Custom Demographics:
see
Demographics
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