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W e are bombarded by advertising to the point where we have become the commercial, evident by the clothes we wear, the shampoo we use to the beer we drink.  We think it’s normal for talking dogs to promote canned chili, or the mop we clean with, dedicate classic rock songs to us.  And the pace of our commercialized society is blurring, as fads come and go as fast as Internet time - a rate so rapid that marketers have a difficult time predicting, no less promoting the next collectable toy craze or the latest fashion obsession.  

Our commercialized society may be responsible for the current generation of “must haves’; consumers who want the latest gadgets to the latest fashion, but our commercialized society has created a perpetual opportunity for the savvy marketer.  The marketer who can understand and capture the “must haves” attention and sales will obtain their loyalty and repeat business. The savvy marketer knows they are competing in a worldwide market therefore they need to use the best marketing medium that yields the best results for their time and budget.

With all this world wide competition for the “must have’s” attention, time and money, you, as an Internet marketer using opt-in newsletters, have a major advantage over those who can afford product placement spots in the movies, or televised commercials and free samples. You have a list of people who signed up to receive your newsletter because your subscribers like what you say, like your products, like your opinion and want to continue hearing from you.  The demographics of your newsletter is selective to your industry making your audience a truly “captive audience”. What you send them in email is important to them and to you. What you send them in email should be tested for: