are these services for?
Sales and Marketing
EMail List services are beneficial to the retailer web site owner
and web marketer who need the power and perception to run a
successful sales campaign with ability to track actual sales and
Using the power of Lyris Enterprise™,
is ideally suited for the non-technical user who wants to take
advantage of the power of mailing list technology, without having to
become mailing list experts themselves.
of using sales and marking specific list hosting:
Discover your Hot
Track Pages on Your
Have JIT Marketing
is an established dynamic Sales and Marketing Solution; the
email service with more intelligence
more sales from your customer
features of sales and marketing specific list hosting:
emails at exactly the right time: database-driven email alerts,
birthday greetings, policy renewal reminders, and more.
Send a series of
carefully timed mailings for maximum results, such as a
multi-part email course.
Purchase tracking: Monitor
online purchases resulting from your email campaigns, recording
and storing all relevant data.
your sales results in attractive charts, bar graphs, and line
Easy sales integration:
sales data with your CRM or e-commerce system. In addition to
information about a purchase, you can store product SKU numbers,
order IDs, customer IDs, or customer demographic information.
You can even record offline purchases in List Manager.
Offline events tracking:
telephone sales, in-person seminar registrations, press
mentions, or any other kinds of offline events that are
important to your business.
Customer interest analysis:
Track how much interest list members show in your mailings, Web
site, and product/service offerings. See which mailings or list
generate the most interest and optimize your efforts to keep
customers coming back.
Use “interest tags"
to determine exactly where all of your list members are in the
sales cycle. See which customers visit your most important pages
and target them as "hot leads" ready for personal sales calls.
Web traffic analysis:
Discover when and
how often list members visit your Web site, identify which pages
are most popular, and see how member demographics affect your
Shopping cart abandonment tracking:
Use interest stage
tags to see which pages cause the greatest drop off. Identify
list members who have abandoned the shopping process and send
them follow up messages or promotions to encourage them to buy.
Over 200 reports:
You can also create and save your own custom reports.
Prevent over mailing and maintain positive list member relations
by automatically limiting the number of messages you send, and
how often members receive them.
Automated member update: Trigger permanent changes to a
member's record when he/she visits certain pages on your Web
site. Use member profiles to allow list members to change their
settings, interests, or subscriptions without the intervention
of an administrator.
Granular permissions: Allow or deny list administrators
access to sections of the ListManager™ interface. This is a
URL-based permission system, so user access may be customized
page by page; for example, you can grant certain administrators
the right to create content but not send mailings, etc.
View the features of this package.